Care in the autumn years

OVO Hydro Lights up Orange for Glasgow’s Golden Generation

Tomorrow, on International Day for Older Persons, the OVO Hydro will light up orange to support Glasgow’s Golden Generation as they 

launch their winter campaign to raise vital funds to support older adults in Glasgow.

Glasgow’s Golden Generation works across the city to alleviate poverty, isolation, and loneliness amongst the older generation. The charity provides day centres, befriending and a welfare service to maximise service users’ income.

Richard Donald, CEO, said: “Normally, this time of year can be very hard financially for our service users. But with the cost of living crisis, this year is particularly hard, and many older adults are facing a very hard winter ahead of them.

“Sadly, there will be many people facing the choice between eating and heating this year. No one should have to make that decision, and that’s why we’re launching our Winter Warmer campaign and doing all we can to support the most vulnerable people in our society.”

Glasgow’s Golden Generation run three day centres around the city; a place where attendees can get a hot three course lunch, as well as enjoying an array activities and entertainment. The befriending service offers support to those who are isolated, and the welfare service helps ensure service users are accessing all available benefits.

Donald continued: “With soaring energy bills and the rising cost of living, everyone is facing a tough winter financially. Our day centre attendees are some of the most vulnerable in our society, and they have no means to supplement their income. This means many are at risk of falling into debt or being unable to pay their bills.

“Our day centres offer a warm space for older adults to spend the day, providing them with a nutritious three-course-lunch and some company. In the current climate, the prospect of a warm space to spend the day is very inviting, and means those who spend time with us will not also have to heat their own home.

“We hear from our service users that our day centres are a lifeline to them, with some attendees letting us know that the hot meal served is the only meal they will eat that day. We couldn’t continue to run this important service without the support of members of the public, and we appreciate their continued support.”

You can support GGG’s Winter Warmer appeal by texting WARM to 70480 to donate £10 (texts cost £10 plus a standard network rate message), by visiting or calling 0141 221 9924.